Resume

Strategic Content Creator, Copywriter, and Brand Messaging Consultant with over 10+ years of experience writing across digital platforms, campaigns, and full-funnel strategies. Proven ability to translate complex concepts into clear, compelling content that drives action. Deep expertise in healthcare, wellness, aesthetic medicine, education, and B2B services. Adept at market positioning, customer research, SEO, and campaign optimization. Equally effective as a solo contributor or embedded collaborator.

Summary

Work
Experience

2017 - Present

Marketing Specialist | Nerve Marketing

Created SEO-optimized websites, landing pages, blogs, email campaigns, ads, and video scripts for healthcare, medspa, and B2B clients.
Collaborated directly with business owners to define brand identity, messaging strategy, and lead conversion plans.
Launched ad campaigns that doubled response rates, increased bookings, and ran at or near breakeven.
Delivered marketing strategy, content, and consulting for multiple medspas, helping differentiate service offerings in competitive markets.

2017- 2025

Marketing Director | Palm Beach Body Sculpting

Designed brand identity and marketing content for the first U.S. provider of the Icoone system.
Created website, social presence, funnels, and PPC campaigns including a long-running $39 intro offer that sustained a 5-year run.
Helped grow business from launch to 2,000+ clients and hundreds of active monthly memberships.
Continually updated site and strategy to include additional aesthetic services.

2020 – 2022 (Contract)

Content & Messaging Strategist | SDX System (Medical Device)

Introduced breakthrough French spirometry-based radiation technology to U.S. oncology providers.
Researched radiation therapy protocols, proton therapy, and clinical trials to position the product credibly and effectively.
Developed strategic messaging to help radiologists and hospitals understand how the device improves treatment precision and patient outcomes.

2020 - 2021 (Contract)

Marketing Copywriter| Prestige Medical Travel

Wrote web content, destination treatment guides, and funnel messaging for concierge medical travel brand.
Crafted brand tone to balance professionalism with emotional support for clients seeking international aesthetic and surgical care.
Consulted on SEO, UX copy, and bilingual content strategies.

2019 - 2021 (Contract)

Marketing Consultant | Slim Up System
(Body Sculpting Technology)

Advised on U.S. market entry and positioning strategy for Italian weight loss and wellness device.
Created messaging and sales collateral to emphasize system’s personalization features and smart technology.
Supported franchising concept development and med spa launch planning.

2019 - 2021 (Contract)

Marketing Consultant | Foggiare
(Wellness Franchise Concept)

Provided content direction and digital ad strategy for services including body sculpting, skincare treatments, and post-op lymphatic care.
Built positioning strategies tailored to high-end clientele and international brand presence.

2017 – 2019 (Contract via

U.S. Distributor)

Copywriter & Brand Strategist | Icoone
(Body Sculpting Technology)

Led U.S. launch strategy including brand positioning, marketing copy, and educational materials for chiropractors and med spa owners.
Built product website and content marketing funnel from scratch.
Conducted deep industry research to distinguish Icoone as a must-have technology in a growing body-sculpting market.
Created assets that enabled new owners to market the technology effectively to local customers.

Education

1996 - 2000

University of North Florida | Bachelors Degree

Communications Major, Fine Art Minor

Baccalaureate Honors

Skills
& Expertise

Brand Voice Development
Landing Pages & Funnel Strategy
Email Sequences & Drip Campaigns
Website Copy & UX Messaging
Ad Copy (Meta, Google, Print)
Scriptwriting (Explainer, Promo)
Competitive Research
SEO Content & Keyword Strategy
Lead Generation & Nurture Flows