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Resume

Brand and communications leader with 20+ years turning complex missions into audience-specific messaging across international development, education, healthcare, and wellness. Hands-on across brand stewardship, editorial planning, research-led storytelling, social, and website strategy. A commercial production and casting background strengthens events and influencer partnership capabilities.

Summary

Work
Experience

2022 - Present

2020-2022

2017 – 2025 

2011 - 2012 

2009-2014

2004-2008

Senior Marketing & Campaign Manager · Content Strategist                   

NERVE Marketing

  • Own end-to-end campaign strategy and execution across retail, service, nonprofit, B2B and consumer accounts — from brief and budget to creative direction and reporting.

  • Build SEO content and campaign messaging that typically lifts organic traffic 60% and cuts cost-per-lead 35% across managed accounts.

  • Run integrated campaigns across web, email, paid, social and landing pages — including a Veterans Support Fund event that drove a 28% year-over-year increase in giving.

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Marketing Specialist, U.S. Launch                          DYN’R · SDX Radiation-Oncology Systems

  • Led the U.S. launch of a European radiation-oncology breath-hold device, building FDA-conscious collateral, explainer videos and physician education.

  • Generated 40+ qualified hospital and oncology leads in year one; virtual-convention content reached ~650 clinical viewers.

  • Adapted clinical messaging for U.S. audiences — balancing patient benefit, provider adoption and regulatory clarity.

 

 

Marketing & Brand Consultant                               Foggiare Wellness Center · Prestige Medical Travel

  • Developed brand strategy, websites and patient-facing campaigns for wellness, rehabilitation and medical-travel businesses — tripling inbound inquiries.

  • Launched U.S.-facing messaging for international treatment technologies; one site’s booking rate rose 45% after a rebuild.

  • Built B2B and B2C messaging with lead-capture and scheduling systems spanning patients, providers and partners.

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Co-Founder & Communications Lead                   Haiti Reef Relief · Florida / Arcahaie, Haiti

  • Co-founded an international-development nonprofit to restore coral-reef habitat and support coastal communities.

  • Built a cross-sector coalition of coral scientists and regional leaders — including the founders of Earthship Biotecture and Operation Green Leaves.

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Casting Director                                                            Unique Casting Partners · Miami, FL

  • Cast talent for 200+ commercials, films and print campaigns, managing agency, producer and on-set relationships — experience that transfers directly to influencer and ambassador partnerships.

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​Director of Education                                                Pacific Academy of Drama and Cinema Arts · San Jose, CA

  • Led curriculum and teacher management for an elite children’s drama program across three locations, growing enrollment ~150%.

  • Conceived and produced a 500-attendee industry education event end to end — venue, programming, talent and promotion.

Education

1996 - 2000

University of North Florida | Bachelors Degree

Communications Major, Fine Art Minor

Baccalaureate Honors

Core Capabilities

  • Brand & Editorial:  Brand stewardship & guidelines  ·  Editorial calendars & content strategy  ·  Storytelling & copywriting  ·  Website design & strategy

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  • Digital & Growth:  Organic & paid social media  ·  Email & drip marketing  ·  Digital analytics & reporting

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  • Audience & Partnerships:  Donor & partner communications  ·  Event & conference communications  ·  Influencer & talent relationships

Tools & Platforms

  • CRM:  Salesforce | Zoho CRM | HubSpot

  • Email:  Constant Contact | Mailchimp

  • Social:  Hootsuite | Sprout Social | Meta Business Suite

  • Advertising:  Google Ads | Meta Ads | LinkedIn Campaigns

  • Web & CMS:  WordPress | Webflow | Craft

  • Analytics:  Google Analytics | SEMrush | Tag Manager | Meta Pixel / CAPI

  • Fundraising:  Givebutter | Donorbox

  • Design:  Adobe Creative Suite | Canva

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