Resume
Brand and communications leader with 20+ years turning complex missions into audience-specific messaging across international development, education, healthcare, and wellness. Hands-on across brand stewardship, editorial planning, research-led storytelling, social, and website strategy. A commercial production and casting background strengthens events and influencer partnership capabilities.
Summary
Work
Experience
2022 - Present
2020-2022
2017 – 2025
2011 - 2012
2009-2014
2004-2008
Senior Marketing & Campaign Manager · Content Strategist
NERVE Marketing
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Own end-to-end campaign strategy and execution across retail, service, nonprofit, B2B and consumer accounts — from brief and budget to creative direction and reporting.
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Build SEO content and campaign messaging that typically lifts organic traffic 60% and cuts cost-per-lead 35% across managed accounts.
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Run integrated campaigns across web, email, paid, social and landing pages — including a Veterans Support Fund event that drove a 28% year-over-year increase in giving.
Marketing Specialist, U.S. Launch DYN’R · SDX Radiation-Oncology Systems
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Led the U.S. launch of a European radiation-oncology breath-hold device, building FDA-conscious collateral, explainer videos and physician education.
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Generated 40+ qualified hospital and oncology leads in year one; virtual-convention content reached ~650 clinical viewers.
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Adapted clinical messaging for U.S. audiences — balancing patient benefit, provider adoption and regulatory clarity.
Marketing & Brand Consultant Foggiare Wellness Center · Prestige Medical Travel
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Developed brand strategy, websites and patient-facing campaigns for wellness, rehabilitation and medical-travel businesses — tripling inbound inquiries.
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Launched U.S.-facing messaging for international treatment technologies; one site’s booking rate rose 45% after a rebuild.
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Built B2B and B2C messaging with lead-capture and scheduling systems spanning patients, providers and partners.
Co-Founder & Communications Lead Haiti Reef Relief · Florida / Arcahaie, Haiti
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Co-founded an international-development nonprofit to restore coral-reef habitat and support coastal communities.
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Built a cross-sector coalition of coral scientists and regional leaders — including the founders of Earthship Biotecture and Operation Green Leaves.
Casting Director Unique Casting Partners · Miami, FL
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Cast talent for 200+ commercials, films and print campaigns, managing agency, producer and on-set relationships — experience that transfers directly to influencer and ambassador partnerships.
Director of Education Pacific Academy of Drama and Cinema Arts · San Jose, CA
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Led curriculum and teacher management for an elite children’s drama program across three locations, growing enrollment ~150%.
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Conceived and produced a 500-attendee industry education event end to end — venue, programming, talent and promotion.
Education
1996 - 2000
University of North Florida | Bachelors Degree
Communications Major, Fine Art Minor
Baccalaureate Honors
Core Capabilities
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Brand & Editorial: Brand stewardship & guidelines · Editorial calendars & content strategy · Storytelling & copywriting · Website design & strategy
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Digital & Growth: Organic & paid social media · Email & drip marketing · Digital analytics & reporting
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Audience & Partnerships: Donor & partner communications · Event & conference communications · Influencer & talent relationships
Tools & Platforms
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CRM: Salesforce | Zoho CRM | HubSpot
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Email: Constant Contact | Mailchimp
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Social: Hootsuite | Sprout Social | Meta Business Suite
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Advertising: Google Ads | Meta Ads | LinkedIn Campaigns
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Web & CMS: WordPress | Webflow | Craft
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Analytics: Google Analytics | SEMrush | Tag Manager | Meta Pixel / CAPI
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Fundraising: Givebutter | Donorbox
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Design: Adobe Creative Suite | Canva